Erica L. McIntire
Senior Vice President and Director of Marketing Communications
Vectra Bank Colorado
Erica McIntire leads Vectra Bank Colorado’s Marketing Communications department.
She is responsible for developing and implementing the bank’s marketing, communications,
brand management, product development, public relations and service quality strategies.
Prior to joining Vectra Bank, McIntire began her career in banking in Corporate
Relations at U.S. Bank. Then she expanded her role by becoming the midwest region
corporate sponsorship manager in the retail marketing and sponsorship department.
Prior to entering the financial services and marketing arenas, she served as the
program manager for a number of initiatives for Denver Public Schools, Department of
Community Education. Several years in state government including the Colorado
Department of Local Affairs and the Policy & Initiatives Office under Governor Roy
Romer allowed her to hone her skills in community organizing, grant management,
research and evaluation, and program development.
McIntire is currently vice president of the board for the Colorado Parent & Child
Foundation, and has served on numerous civic and professional boards and committees
including Metro Volunteers, Rebuilding Together of Metro Denver, and the Neighborhood
She is a graduate of the University of Colorado with an MA in Anthropology, and earned a
BA from the University of Pittsburgh.