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Banking Questions and Answers

Bruce K. Alexander
President and Chief Executive Officer
Vectra Bank Colorado

Bruce Alexander Bruce Alexander became the chief executive officer of Vectra Bank Colorado in March 2000.

An advocate of individual development and team success in pursuit of organizational goals, he leads Vectra Bank by drawing on a diverse background that incorporates marketing, finance, strategic planning and personnel management skills. Those talents, combined with more than a quarter of a century of banking experience centered on the corporate, commercial real estate, construction and consumer sectors, make him one of the top chief executives in Colorado’s financial services industry.

Alexander put a recognizable face on Vectra Bank Colorado by launching a differentiated brand in the market. He led the process to merge 21 independent banks into one statewide franchise, along with developing the necessary infrastructure to support the venture. He streamlined operations by centralizing select functions to Vectra’s parent company in Utah.

Prior to leading Vectra, Alexander was executive director of the Denver Urban Renewal Authority (DURA), which helps drive Denver’s economic growth and urban vitality. He spent the previous 20 years managing other banks and serving as president of another Colorado financial institution.

A graduate of the University of Virginia, Alexander has developed a history of community involvement. He was appointed twice as a director of the Denver Branch of the Federal Reserve Bank of Kansas City. He was chairman of the board of directors for Denver Health, which guides the state’s largest public hospital and served on this board for ten years. A past chair of the Downtown Denver Partnership, he still sits on the board of this nonprofit business organization that plans, manages and develops downtown Denver. He’s also a member of the Colorado Forum and has served as the chairman of Visit Denver, Denver’s Convention and Visitors Bureau. He also served as chairman of the Colorado Association of Commerce and Industry.

Additionally, Alexander serves as a member of the board of the Colorado Bankers Association and the Colorado Health Foundation.


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