How To Focus on Customer Lifetime Value
January 2019 / Share|
|
Making a sale feels great, no doubt, but that's only the first step on a long customer journey. Businesses have to understand that customers have lifetime value, whether that's recurring revenue or becoming a brand evangelist.
Customer acquisition usually requires a sizable investment, so businesses should be highly interested in extending the relationship well past just the initial sale. Retaining clients, or generating loyal shoppers, is a matter of managing the customer lifecycle.
This means marketing engagement and personalized offers - like cross-sells and upsells - as well as social outreach. The relationship is a two-way street, however, and businesses need to return value to their customers, too. Contact Vectra Bank today to learn more about our financial services and products to put your company in a position to succeed.
If you need more information about financing your business; please contact your local Vectra Bank or complete the short form below and we'll reach out to you!
Share
**Important Details**
The information provided is presented for general informational purposes only and does not
constitute tax, legal, business or investment advice.
This website may contain links to third-party websites not affiliated with Vectra Bank
or Zions Bancorporation and may have a different privacy policy and level of security.
Vectra Bank and Zions Bancorporation are not responsible for, and do not endorse or
guarantee, the privacy policy, security, accuracy or performance of the third–party’s
website or the information, products or services that are expressed or offered on that website.
