Preparing Your Business For the Holiday Season
The holiday rush is almost here, is your business ready to safely welcome back shoppers?
For businesses large and small, the holiday season typically comes with an uptick in sales as people treat themselves and their loved ones to special gifts and experiences. And as crazy as this year has been, the holidays are still happening and people will still be on the hunt for the perfect presents.
That means it's time for businesses to begin preparing for an influx of orders and customers in the months to come. Since shopping circumstances are a little different this festive season, here are some things businesses can begin doing now to safely welcome back holiday shoppers:
Communicate your opening and sales
This summer, the Chamber of Commerce shared ways for businesses to get customers to return when reopening, and much of their advice is especially relevant for the upcoming season. They suggest that businesses be very clear and advertise their reopening schedule, including any changes to hours, store policies and sales.
While this might seem like a given or that your store is already well-established so customers know your hours, many consumers may assume your location is closed due to the COVID-19 pandemic if you don't advertise otherwise. Take advantage of email and social media to spread your message, update your business hours on Google and add signage to your storefront so everyone knows you are open for business during the holidays.
Tell shoppers your store is open with clear signage.
Create an open floor plan if possible
Many businesses that have already adapted to reopening requirements know that having an open floor plan is an immense help to ensure customers and staff can practice social distancing more easily. If you have yet to do so, you can prepare your business by creating more floor space in your brick-and-mortar locations.
Reducing the amount of duplicate inventory in the store can also help create more space ina retail location. If you have an extravagant holiday display, consider placing it behind plexiglass to prevent people from touching it. An added bonus to this preparation means that cleaning your store is easier because there is less to disinfect.
Have backup plans in place
As McKinsey & Company pointed out, businesses can learn a lot about preparation from essential services that have been up and running since the beginning of the COVID-19 pandemic. They highlighted that you should have multiple backup plans in place in case your store needs to close or update restrictions due to state regulations.
Knowing how to tell customers and employees about any changes, managing inventory under new circumstances and if you will be changing to online channels should all be covered. This will hopefully make for a smoother transition if anything changes during the holiday rush so you don't lose out on revenue.
On this note, it's also important to improve your online presence and eCommerce channels to appeal to shoppers who may be doing all of their purchasing online.
For more information on how you can help your business prepare for the holiday season, including the possibility of taking out a loan, contact Vectra Bank today. Our representatives are happy to talk with you.