4 Creative Ways to Market Your Online Business for Spring

Spring is a season of change and renewal for consumers and businesses alike. For retailers, in particular, this transition to warmer weather is a great time to refresh their marketing tactics to match the feelings of spring.

Businesses with a physical storefront can flex their creative muscles with eye-catching window and in-store displays, but what about companies that operate solely online?

Here are our top picks for how you can market your online business for spring:

Host an Easter egg hunt

Gamification has been a major trend in marketing of late, and businesses are seeing how it can benefit their bottom line. Demand Gen reported that 88% of marketers  agreed that interactive marketing helps differentiate their brand from the competition when compared with static content.

For the spring season, host an Easter egg hunt on your website and invite new and existing shoppers to join in on the fun! Hide eggs around your website or on a specially developed pop-up game and see what users can find. Maybe they'll receive 10% off their next order or a free gift. This is a great way to get into the seasonal spirit and encourage browsers to spend more time interacting with your website.

Invite customers to participate in a themed photo contest to win a prize.

Add pops of color to your website and promotional materials

Spring is full of vibrant shades of pink, blue, yellow and green. Why not incorporate these colors into your website for the new season? Include a new banner image inspired by florals or colors associated with spring and have your marketing materials match.

You can create a cohesive campaign that is both on brand with your existing image but updated to include fresh elements of the season.

Have a photo contest

Encourage visitors on your website to get outside and take pictures for a photo contest. Your company can set the rules about what the picture should be and how a winner will be chosen. Oyova recommended having your contest run on social media  and challenge users to be creative with their photography skills outside in the newly bloomed landscape.

Even better, is to have existing users or customers take pictures with your product or service offering to share. You can then put this user-generated content on your website for more promotion. Just make sure to make the prize exciting and the rules for entry clear.

Get inspired with a floral giveaway

Finally, what's better than increasing engagement than with a giveaway? Perhaps you have a special spring line that's floral-themed that you can share with new customers. On a smaller scale, you could include a pack of flower seeds with every purchase made or send a bouquet, gift card to flower stop or other floral inspired gift along to customers.

When it's time to think spring, these promotional ideas are on trend to help increase customer engagement with your online store front.

To learn more about spring financing* options for your online business, contact your local Vectra Bank representative today.

^{*Loans are subject to credit approval. Terms and conditions apply. See banker for details.}