A Good Reason to Have Your Head in the Clouds!
How Vectra Bank uses Salesforce.com to manage customer and prospect relationships.
Have you heard the terms CRM, SaaS, or the Cloud? Ever wonder what they could mean for you and your business? Companies of all flavors and sizes 
are turning to cloud based technology to help them connect to customers in new ways and efficiently run their business.
We at Vectra Bank Colorado asked ourselves these questions and landed on Salesforce.com as a solution to manage client relationships and streamline processes. Salesforce has equipped our teams with a powerful tool to help us acquire, analyze and enhance our client and prospect relationships.
Great, so what is Salesforce.com?
Salesforce.com is one of the world's leaders in Customer Relationship Management (CRM). Their cloud-based software provides an enormous amount of functionality and flexibility. They provide Software as a Service (SaaS) in one single platform for Sales, Service, Marketing, Community, Analytics, Internet of Things (IoT) and Commerce.
Gone are the days of purchasing and installing software. Software as a service (SaaS) allows you to access an application like Salesforce via the Internet. No more hardware and servers to maintain, just log in and go!
Can you control things like your TV, lamps, thermostat, and coffee maker with your phone or computer? The Internet of Things (IoT) is the concept of connecting any device to the Internet. Salesforce is helping companies harness this data to connect to customers in new ways.
How does Vectra Bank Colorado use Salesforce.com?
Salesforce.com is Vectra Bank Colorado's only CRM tool. Gone are the days of massive spreadsheets and dirty data. Salesforce provides real time information about our customers so we can help you grow your business. We use this secure, powerful platform to provide valuable client insight to our sales and service teams and to manage the business lifecycle.
What can Salesforce do for me and my business?
Salesforce can provide solutions in many shapes and sizes. The platform includes point-and-click tools that allow businesses to configure their system without needing a team of IT experts to set up or manage. The Business News Daily researched CRM tools and agrees that Salesforce is the best pick for small businesses. As an all-in-one software, Salesforce offers everything you need to find and keep customers, close sales and grow your business.
Check out the resources below to find out if Salesforce is right for your business. Want to try it before you buy it? Sign up for a free trial here .
Other Resources:
- Risk and Return: Is Salesforce Worth it for your small business
- Salesforce's Small Business Blog
- Salesforce for Small Business
- Salesforce for Startups
- Salesforce for Nonprofits
- Salesforce Customer Success Stories
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